Understanding How EdTech Industry Transformed Going In 2021

Can They Retain This Momentum When Schools, Colleges Reopen Ahead?

We’re at the start of 2021, a year promising new beginnings and new hopes. We have already witnessed various technological advancements and rising industries in this post-pandemic era. However, this year may not be that benefitting to some other industries. Yes, I’m talking about the EdTech sector. It was a fairytale ride for EdTech vendors during the pandemic and pre-pandemic era.

The Inception of Education Industry

The education industry has existed since the dawn of time. Sure, there have been different models for how knowledge is transmitted from one generation to another, but that does not alter the fact that mankind’s tenacity to learn is almost primordial.

The attempt to systematize education has led to industry creation — now, we have several stages which an individual has to undergo in order to qualify as ‘educated’. The various aspects of pre-school, middle school, high school, colleges and universities neatly formed a multi-staged construct.

But there were some challenges in this sector. After a thorough research, I came across the ‘EduTech Learning ReImagined’ model highlighting what were the challenges and how they could be overcome. This marked the advent of digital education and e-learning.

Education joined Hands with Digital Transformation

The digital education and e-learning industry was expected to grow beyond $243 billion by 2022. The colossal numbers surely inspired many entrepreneurs to launch an education app. But not everyone could have fared up in this sector. One needed a proper set of commanding rules to obey and scale up in this market.

It was then just a matter of time for EdTech Giants to come into the picture and show globally what technological advancement in education sector really means.

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This advent of technology, especially mobile apps, transformed the way the education industry worked. The education industry evolved from books to mobile apps, and for all the right reasons. Mobile apps offer unlimited access to knowledge in a matter of few seconds. Quite the reason why the BYJUs learning app is successful now!

And this trend continued to upsurge, until came the news that schools and colleges are going to reopen in 2021.

Would EdTech platforms continue to notice the massive uptake in its user base as students return to school and colleges?

Welcome to the New Normal (2021)

For EdTech startups, the Covid-19 pandemic set off a golden era. But if there is anything going on about the current trends, this party won’t last forever. Schools and colleges are scheduled to reopen in February-march phase. The biggest question that now arises in the EdTech domain is whether the momentum it showed during fundraising in 2020 will continue in 2021 or not.

While few investors believe that 2021 will be the year in the EdTech domain for the largest acquisition, others have placed their bets on 2022.

EdTech startups have entered 2021 on a strong foundation, thanks to the momentum attained in 2020, as the world stepped into lockdown and online learning became the new reality. They just need to keep up with the trends in EdTech sector and gradually be engaging enough to welcome even greater customer base.

I have researched a lot regarding the upcoming trends for EdTech to take notice of going in 2021 and couldn’t find a better strategy than Code Brew Labs.

Read about Upcoming EdTech Trends to follow in 2021

They offer the best-in-class app development services and are experts when it comes to market research and industry knowledge. Go check out Code Brew Labs now.

Conclusion

As more and more new things enter the EdTech industry on a daily basis, it depends only on how effective they are before, naturally, they become a trend. Thus, these are some that have shown promising results, but how these and many others will be adopted this year remains to be seen.